The Umbellated Roadmap
Welcome to the roadmap. Take your time and see what Umbellated has in store.
Vision
To become the largest multi-national social enterprise spanning the entire South Asia. We will use innovative financial technology to minimize the income inequality gap, enable maximum social mobility, and accelerate the region's economic development.
Mission
To mobilize the untapped human capital in South Asia. We will develop resource production, manufacture, and trade solutions using blockchain technology independent of the global economic system.
Phases
Umbellated will undergo 3 Phases of development to achieve its mission and see its vision through.
- Phase 1: Establish Umbellated as a reputable online socioeconomics publication and documentary production house.
- Phase 2: Umbellated Web3 ecosystem development.
- Phase 3: Umbellate into an economy of scale.
Phase 1
Establish Umbellated as a reputable online socioeconomics publication and documentary production house.
Cashflow
Cashflow will be generated in the following ways:
- Ad revenue from the Blog and YouTube Channel
- Affiliate programs such as Amazon affiliate
- Sponsorships from companies interested in working/advertising with us
- Print-on-demand designs and artwork relating to topics discussed in the publication/documentaries and the Umbellated brand itself
- A monthly digital publication accessible to Patreon members with physical copies available in bookstores
- Physical copy with bonus content sent as part of Patreon membership (when team size permits)
Structure
Hierarchy
- Currently functions as an unregistered business with Founder working alone
- Team members will be added as income increases: researchers, copywriters, videographers, journalists, graphic designers/artists, social media managers, and accountants
- Will eventually incorporate as private limited company
- Small team capable of filling multiple roles is ideal initially
- Founder maintains managerial control as Team Leader/CEO
Profit Distribution
- Initial profit distribution even between team members
- "Wellbeing Threshold" system implemented:
- Example: $1000 threshold with 5 team members
- If Total revenue = $4,000 → Team salary = $800, UEF Inflow = $0
- If Total revenue = $8,000 → Team salary = $1000, UEF Inflow = $3,000
- Threshold increases when revenue sustains it
- Excess cashflow goes to Umbellated Ecosystem Fund (UEF)
- Possible investments:
- Halal Asset Management Company Fund
- Office space
- Library/Database
- Computer Equipment
- Videography Equipment
Project Focus
Socio-Economics
- Explore overlapping First Principles of Ideology, Philosophy (especially Axiology), Theology, Sociology, Psychology, Geopolitics, and Economics
- Challenge the common view of socio-economics as just a niche part of economics
- Frame it as fundamentally different way to understand individuals, society, government, and economics as interconnected system
Documentaries
- YouTube documentary series using "Edutainment" concept
- Phase 1: Documentary/journalistic styles with unique Umbellated videographic twists and wordplay
- Phase 3: Reality-TV-show-like series changing lives of ordinary people and dramatized work lives
Blog / Publications
- Articles discussing deeper information not covered in documentaries
- Platform for controversial topics not suitable for YouTube
- Phase 3: Detailed dives into science behind projects and engineering advancements
Ecommerce Shop
- Initial focus: Print-on-demand apparel, decor, and crockery
- Designs: Conflict maps, infographics, big data visualizations, thematic photo-manipulations, academic quotes, news article collage art
- Phase 3: Custom products including Umbellated fashion line, sustainable living tech/appliances
Podcast Discussions / Interviews
- Live streams with academics, entrepreneurs, analysts, and government officials
- Build connections for later Umbellated Phases
- Audience Q&A through super chats (revenue to guests or UEF)
- Progress to higher-profile guests as credibility increases
Marketing
Dual strategy approach:
Primary Strategy
- Share content on relevant Subreddits
- Summary articles on Medium with links to full content
- Paid ads on Google/Facebook after organic traction
- Reinvest 100% profit into ads for first 3 months
- From 4th month: 5% profit to UEF
Secondary Strategy
- Cross-platform sharing on Facebook, Instagram, X, Pinterest
- Passive advertising through curated related content
Phase 2
Umbellated Web3 ecosystem development.
Target: 10M YouTube subscribers, 1.5M total sales or investor funding
Cashflow
- Continued revenue from Phase 1 media operations
- Investor funding for platform development if needed
- 10% revenue share from Umbellated Bough projects
Structure
- Incorporate as private limited company/Community Interest Company (CIC)
- Team members become "Umbellated Owners" (80% shares evenly distributed)
- Investors become "Umbellated Members" (20% shares)
- 60% profit to UEF, 40% to shareholders as dividends
- Departmental hierarchy with Owner-led teams
- Departments:
- Media Production House
- Micro Alternative Investment Platform
- Aggregate Social Media Platform
- New Owners appointed from top performers or external hires
Project Focus
The Umbellated Bough (Investment Platform)
- Micro-investment platform starting at PKR 100
- Investors receive ownership percentage shares
- Revenue distribution matching ownership share
- Blockchain security using "Leaves" stablecoins (PKR-based, non-tradable)
- 90% revenue to investors, 10% to Umbellated
- Umbellated's 10% covers overhead/admin; surplus to UEF
- Investors advised to reinvest to grow capital pool
The Umbellated Roots (Social Platform)
- Aggregate social media platform for influencers/entrepreneurs
- Unified feed of all social content on customizable page
- Independent comment section without platform logins
- Auto-follow connected platforms with single click
- Centralized content management for creators
- Integrated affiliate marketing system
- Phase 3 integration with The Bough for startup funding:
- Entrepreneurs apply for project assessment
- Approved projects hosted on The Bough
- 10% revenue to entrepreneur, 90% to investors
- Umbellated investment capped at 10%
- Integrated ecommerce stores
- Evolution to independent content hosting
Phase 3
Umbellate into an economy of scale.
Building sustainable socioeconomic ecosystem in Pakistan → South Asia
Cashflow
- Continued media revenue
- The Bough funding for-profit projects
- UEF funding non-profit projects
- Government tender profits to UEF
Structure
Maintains Phase 2 ownership and profit-sharing structure
Development Branches
Civil Development
- Residential real estate for cashflow
- Commercial projects
- Housing societies (Umbellated Ecosystem bases)
- Civil service centers (hospitals, etc.)
- Government project tendering
Resource Generation
- Village aquaponic farms
- Textile production and cattle farms
- Mining, refinement and manufacturing
- "Canopy" skyscraper farms:
- Optical fiber sunlight distribution
- Bernoulli Principle water systems
- Tesla turbine electricity generation
- Solar/wind renewable energy capture
- Farm-dam hybrids supporting cities
- Worker apartments integration
- B2C/B2B brand development
Education Reformation
- UMBELLATE curriculum:
- Understanding: Purpose and existence
- Mathematics: Logical systems
- Business: Value production
- Economics: Money and society
- Language: Communication mastery
- Leadership: 4Cs + psychology
- Applied Science: Practical solutions
- Technology: Value-building tools
- Ethics: Moral foundations
- Early career path alignment with abilities
- Village schools → Umbellated University
- Training centers (Medical, Law, Engineering)
- Grand Libraries/Houses of Knowledge:
- Research centers with tools/equipment
- Museum sections for field introductions
Enterprise Integration & Expansion
- Bough-Roots integration for startups
- Business incubation centers in universities/libraries
- Purchase/absorption of local enterprises
- New civil service center construction/expansion
International Trade
- Resource export to South Asia
- Establish international Umbellated Enterprises
- Regional economic development expansion