The Umbellated Roadmap
Welcome to the roadmap. Take your time and see what Umbellated has in store.
Vision
To become the largest multi-national social enterprise spanning the entire South Asia. We will use innovative financial technology to minimize the income inequality gap, enable maximum social mobility, and accelerate the region's economic development.
Mission
To mobilize the untapped human capital in South Asia. We will develop resource production, manufacture, and trade solutions using blockchain technology independent of the global economic system.
Phase Overview
Phase 1
Current Phase
Phase 2
Upcoming
Phase 3
Future
Current Focus: Building Media Presence
Establishing Umbellated as a reputable online socioeconomics publication and documentary production house.
40% Complete
Phase 1
Establish Umbellated as a reputable online socioeconomics publication and documentary production house.
Project Focus
Focus Subjects
Socio-Economics
- Explore overlapping First Principles of Ideology, Philosophy (especially Axiology), Theology, Sociology, Psychology, Geopolitics, and Economics
- Challenge the common view of socio-economics as just a niche part of economics
- Frame it as fundamentally different way to understand individuals, society, government, and economics as interconnected system
Documentaries
- YouTube documentary series using "Edutainment" concept
- Phase 1: Documentary/journalistic styles with unique Umbellated videographic twists and wordplay
- Phase 3: Additon of reality-TV-show-like series changing lives of ordinary people and dramatized work lives
Blog / Publications
- Articles discussing deeper information not covered in documentaries
- Platform for controversial topics not suitable for YouTube
- Phase 3: Detailed dives into science behind projects and engineering advancements
Ecommerce Shop
- Initial focus: Print-on-demand apparel, decor, and crockery
- Designs: Conflict maps, infographics, big data visualizations, thematic photo-manipulations, academic quotes, news article collage art
- Phase 3: Custom products including Umbellated fashion line, sustainable living tech/appliances
Podcast Discussions / Interviews
- Live streams with academics, entrepreneurs, analysts, and government officials
- Build connections for later Umbellated Phases
- Audience Q&A through super chats (revenue to guests or UEF)
- Progress to higher-profile guests as credibility increases
Development Checklist
Core Site Development
80% Complete
Page Finalization
70% Complete
Email & Configuration
10% Complete
Legal & Policy
0% Complete
Current Focus: Core Site Development
Completing the foundational website structure and functionality.
Core Site Development
- Make Menu responsive*
- Build Forum page*
- Build Shop page*
- Build Roadmap page*
- Build Home page*
- Implement Proximity glow and Tooltip effect Stand-alone JS*
Page Finalization
- Finalize Blog page (Setup Featured post and banners)*
- Finalize Shop page (Setup Featured post and banners)*
- Improve Roadmap Styles~
- Redesign Home page~
- Design Article and Product page template
Email & Configuration
- Set up Email templates (Orders and Accounts related)
- Configure Woo and wpForo settings
Legal & Policy Pages
- Write Privacy Policy page
- Write User Data Deletion instructions page
- Write Terms of Service page
- Write Return Policy Page for Shop
- Write About page
Site Completion
- Update Forum and Shop information with Policies and ToS info
- Build Contact Form
- Set up Cookies
- Set up Cart and Checkout pages
- Set up User Account page & Social Login
Security & Final Touches
- Set up Security, 2FA Login
- Finishing touches
- Fine-tune SEO Strategy
Content Creation
- Set topics in Forum
- Write Blogs
- Post Designs
- Free Marketing Campaign
- Paid Ad Campaign
- Build First Video
Overall Phase 1 Progress
40% Complete - Building Media PresenceCashflow
Cashflow will be generated in the following ways:
- Ad revenue from the Blog and YouTube Channel
- Affiliate programs such as Amazon affiliate
- Sponsorships from companies interested in working/advertising with us
- Print-on-demand designs and artwork relating to topics discussed in the publication/documentaries and the Umbellated brand itself
- A monthly digital publication accessible to Patreon members with physical copies available in bookstores
- Physical copy with bonus content sent as part of Patreon membership (when team size permits)
Marketing
Dual strategy approach:
Primary Strategy
- Share content on relevant Subreddits
- Summary articles on Medium with links to full content
- Paid ads on Google/Facebook after organic traction
- Reinvest 100% profit into ads for first 3 months
- From 4th month: 5% profit to UEF
Secondary Strategy
- Cross-platform sharing on Facebook, Instagram, X, Pinterest
- Passive advertising through curated related content
Structure
Hierarchy
- Currently functions as an unregistered business with Founder working alone
- Team members will be added as income increases: researchers, copywriters, videographers, journadescriptions, graphic designers/artists, social media managers, and accountants
- Will eventually incorporate as private limited company
- Small team capable of filling multiple roles is ideal initially
- Founder maintains managerial control as Team Leader/CEO
Profit Distribution
- Initial profit distribution even between team members
- "Wellbeing Threshold" system implemented:
- Example: $1000 threshold with 5 team members
- If Total revenue = $4,000 → Team salary = $800, UEF Inflow = $0
- If Total revenue = $8,000 → Team salary = $1000, UEF Inflow = $3,000
- Threshold increases when revenue sustains it
- Excess cashflow goes to Umbellated Ecosystem Fund (UEF)
- Possible investments:
- Halal Asset Management Company Fund
- Office space
- Library/Database
- Computer Equipment
- Videography Equipment
Phase 2
Umbellated Web3 ecosystem development.
Target: 10M YouTube subscribers, 1.5M total sales or investor funding
Project Focus
The Umbellated Bough (Investment Platform)
- Micro-investment platform starting at PKR 100
- Investors receive ownership percentage shares
- Revenue distribution matching ownership share
- Blockchain security using "Leaves" stablecoins (PKR-based, non-tradable)
- 90% revenue to investors, 10% to Umbellated
- Umbellated's 10% covers overhead/admin; surplus to UEF
- Investors advised to reinvest to grow capital pool
The Umbellated Roots (Social Platform)
- Aggregate social media platform for influencers/entrepreneurs
- Unified feed of all social content on customizable page
- Independent comment section without platform logins
- Auto-follow connected platforms with single click
- Centralized content management for creators
- Integrated affiliate marketing system
- Phase 3 integration with The Bough for startup funding:
- Entrepreneurs apply for project assessment
- Approved projects hosted on The Bough
- 10% revenue to entrepreneur, 90% to investors
- Umbellated investment capped at 10%
- Integrated ecommerce stores
- Evolution to independent content hosting
Phase 2 Development Tasks
Platform Architecture
0% Complete
Social Platform
0% Complete
Legal & Compliance
0% Complete
Current Focus: Platform Architecture
Designing blockchain architecture for The Bough investment platform.
Platform Architecture
- Design blockchain architecture for The Bough
- Develop smart contracts for micro-investments
- Create "Leaves" stablecoin system (PKR-based)
- Build investment dashboard for users
- Implement revenue distribution system
Legal & Compliance
- Register as Community Interest Company (CIC)
- Obtain financial regulatory approvals
- Develop investor protection framework
- Create terms for Umbellated Owners/Members
- Establish profit-sharing legal structure
Security & Infrastructure
- Implement enterprise-grade security
- Set up secure wallet system
- Develop fraud detection systems
- Build scalable server infrastructure
- Create disaster recovery protocols
Overall Phase 2 Progress
0% Complete - Target: 10M YouTube SubscribersCashflow
- Continued revenue from Phase 1 media operations
- Investor funding for platform development if needed
- 10% revenue share from Umbellated Bough projects
Structure
- Incorporate as private limited company/Community Interest Company (CIC)
- Team members become "Umbellated Owners" (80% shares evenly distributed)
- Investors become "Umbellated Members" (20% shares)
- 60% profit to UEF, 40% to shareholders as dividends
- Departmental hierarchy with Owner-led teams
- Departments:
- Media Production House
- Micro Alternative Investment Platform
- Aggregate Social Media Platform
- New Owners appointed from top performers or external hires
Phase 3
Umbellate into an economy of scale.
Building sustainable socioeconomic ecosystem in Pakistan → South Asia
Development Branches
Civil Development
- Residential real estate for cashflow
- Commercial projects
- Housing societies (Umbellated Ecosystem bases)
- Civil service centers (hospitals, etc.)
- Government project tendering
Resource Generation
- Village aquaponic farms
- Textile production and cattle farms
- Mining, refinement and manufacturing
- "Canopy" skyscraper farms:
- Optical fiber sunlight distribution
- Bernoulli Principle water systems
- Tesla turbine electricity generation
- Solar/wind renewable energy capture
- Farm-dam hybrids supporting cities
- Worker apartments integration
- B2C/B2B brand development
Education Reformation
- UMBELLATE curriculum:
- Understanding: Purpose and existence
- Mathematics: Logical systems
- Business: Value production
- Economics: Money and society
- Language: Communication mastery
- Leadership: 4Cs + psychology
- Applied Science: Practical solutions
- Technology: Value-building tools
- Ethics: Moral foundations
- Early career path alignment with abilities
- Village schools → Umbellated University
- Training centers (Medical, Law, Engineering)
- Grand Libraries/Houses of Knowledge:
- Research centers with tools/equipment
- Museum sections for field introductions
Enterprise Integration & Expansion
- Bough-Roots integration for startups
- Business incubation centers in universities/libraries
- Purchase/absorption of local enterprises
- New civil service center construction/expansion
International Trade
- Resource export to South Asia
- Establish international Umbellated Enterprises
- Regional economic development expansion
Phase 3 Development Tasks
Infrastructure
0% Complete
Resource Generation
0% Complete
Education System
0% Complete
Current Focus: Infrastructure Development
Planning and acquiring resources for civil development projects.
Infrastructure Development
- Acquire land for housing societies
- Design Umbellated Ecosystem community layout
- Build first civil service center (hospital/clinic)
- Establish construction company for projects
- Secure government tender partnerships
Resource Generation Projects
- Establish first aquaponic farm pilot
- Set up textile production facility
- Develop "Canopy" skyscraper farm prototype
- Secure mining and manufacturing licenses
- Create B2C/B2B brand strategy
Education System
- Develop UMBELLATE curriculum
- Establish first village school
- Design Umbellated University blueprint
- Create training center programs
- Plan Grand Library/House of Knowledge
Enterprise Expansion
- Complete Bough-Roots platform integration
- Establish business incubation centers
- Develop enterprise acquisition strategy
- Plan international expansion roadmap
- Create regional economic development plan
Overall Phase 3 Progress
0% Complete - Long-term VisionCashflow
- Continued media revenue
- The Bough funding for-profit projects
- UEF funding non-profit projects
- Government tender profits to UEF
Structure
Maintains Phase 2 ownership and profit-sharing structure
Social Platform Development